Strategic and tactical service design ensures alignment between service visions and business objectives while delivering actionable outcomes.
By combining user & customer insights, business objectives, and operational processes, I develop innovative service concepts and strategies that fit needs, barriers and future contexts.
Collaboration is key—facilitating co-creation workshops with stakeholders and end-users ensures alignment and shared ownership of solutions - as well as motivation for change! Action research, Service blueprints, and connecting touchpoints, systems, and processes identify opportunities for improvement. Through in-depth qualitative & quantitative research, I create visions, custom-fit methodologies, actionable strategies and service roadmaps.
User
DESIGN
centered
In every design phase, I prioritize user involvement, using visualizations and low-fidelity prototypes for thorough evaluation. This iterative process ensures solutions meet needs and enhance experiences, gaining value through the support of those they're designed for.
Focussed
FUTURE
Embracing a forward-thinking mindset, I actively explore emerging trends & technologies. Enabling me to stay at the forefront of design, anticipating future user needs and societal shifts.
BEHAVIOUR
Change
Guided by social psychology theories, I specialize in the art of behaviour change. Employing thoughtful design interventions, big or small, my goal is to positively and compellingly trigger individuals. Prompting them to think, move, or act considerently.
Communication
VISUAL
I leverage the power of visual communication to convey complex ideas, concepts, processes and strategies. Striving to make information accessible, engaging, and memorable.