Designing future-proof mobility services for urban living
I create research-based mobility..
innovation strategies, visions, custom-fit methodologies & services.
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By combining user & customer insights, business objectives, and operational processes, strategies and services are fit to users' needs, barriers and future contexts.
Collaboration is key:
by co-creation workshops with end-users & stakeholders, I ensure alignment and shared ownership of solutions, and above all: motivation for actual use & behaviour change!
Action research, Service blueprints, and process analysis identify opportunities for improvement.
User-centered
DESIGN
In every design phase, I prioritize user involvement, using visualizations and low-fidelity prototypes for thorough evaluation. This iterative process ensures solutions meet needs and enhance experiences, gaining value through the support of those they're designed for.
FUTURE
Focussed
Using a future-forward design process, I create services grounded in thorough research,
involving both qualitative and quantitative factors to adapt to evolving user needs, emerging technologies, and societal shifts.
BEHAVIOUR
Change
Guided by social psychology theories, I specialize in the art of behaviour change. Employing thoughtful design interventions, big or small, my goal is to positively and compellingly trigger individuals. Prompting them to think, move, or act considerently.
VISUAL
Communication
I leverage the power of visual communication to convey complex ideas, concepts, processes and strategies. Striving to make information accessible, engaging, and memorable.